FERMÀT is an AI company that powers commerce-driven enterprise brands with agentic solutions. As the Senior Product Design, I designed our SaaS platform as well as high-performing eCommerce funnels and custom shopping experiences for hundreds of brands. I designed experiences that have reached over 50M Americans resulting in over $100M in customer revenue.

I led end-to-end product design across the company's most critical bets—from zero to launch of its first AI product to building its foundational design system. My work focused on delivering user-centered experiences that improved operational efficiency and unlocked new market opportunities.

Minti, a Web3 startup building an NFT marketplace for influencers. I led end-to-end product design from 0 to 1—shaping the product from initial concept through launch and helping secure over $1M in seed funding. I owned the design of the core web application, translating an emerging market opportunity into a tangible, high-quality product that resonated with both users and investors.

Beyond the product, I built the company's design foundation from the ground up—creating its design system, brand identity, and marketing collateral to ensure a cohesive experience across every touchpoint. I also drove a highly collaborative EPD culture, aligning business, engineering, and design around shared goals and enabling faster, more effective product releases.

At Viafly, an online marketplace for discovering local retail inventory, I led end-to-end product design—bringing the iOS app from concept to launch while shaping the company's design system and brand. I translated a fragmented local shopping experience into a seamless, mobile-first product that made nearby inventory easy to discover and engage with.

I built the company's design foundation across product and marketing, ensuring a consistent and scalable visual language. Alongside this, I drove the full design process and embedded user research into decision-making, enabling the team to ship more cohesive, user-centered experiences with greater clarity and velocity.